Nu Skin International — Safeguarding Global Supply Chain Visibility
The Challenge: Supplier Exposure through Public Trade Data
The problem
U.S. Customs and Border Protection publicly releases import data that reveals who a company ships to and from. That information can be used by competitors to reverse-engineer your supply chain — a major risk for brands that rely on proprietary formulas and specialized suppliers.
The solution
Nu Skin partnered with Customs Data Lock to file confidentiality with CBP, preventing future shipment data from being published. They also began monitoring trade-data sites to confirm suppression, further protecting supplier information moving forward.
Public Trade Data Puts Your Product Innovation at Risk!
In 2022
Over 3,000 Nu Skin shipments were publicly available on import-data websites.
In 2023
Competitors began identifying Nu Skin’s manufacturers by HS code and shipment value.
In 2024
CBP confidentiality filings successfully suppressed all new manifests, securing their new supplier base.
Prevent Competitors from Tracking Your Manufacturers
Nu Skin faced the same issue as many global brands — once import data becomes public, it can’t be taken back. But by acting quickly, the company protected all future supplier relationships, preventing costly exposure on upcoming launches.
Customs Data Lock helps secure your supply chain for future shipments
Our service files manifest confidentiality with U.S. Customs, ensuring your future shipment records stay private. We continuously monitor trade-data publishers to make sure your sensitive supplier and manufacturing details never appear online again.
"Our supplier list was completely visible online — competitors could see exactly where we produced our products. Within weeks of enrolling, all new shipment data disappeared. It gave us confidence to innovate again without worrying about exposure."
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