Fabletics — Protecting Their Global Apparel Supply Chain
The Challenge: Competitors Trace Supplier Relationships
The problem
When a company imports products into the U.S., Customs automatically makes shipment data public. That means any competitor can use websites like ImportYeti to see who manufactures your products and what categories you’re importing — a serious threat for growing brands.
The solution
Fabletics partnered with Customs Data Lock to file confidentiality with U.S. Customs, preventing future shipments from being publicly visible. They also began monitoring trade-data websites to protect supplier privacy. As a result, competitors lost access to Fabletics' supply chain information, allowing the company to safeguard its vendor network and confidently launch new activewear lines.
Public Shipment Data Puts Your Brand Partnerships at Risk!
Public Listing On Import Yeti
Over 4,000 Fabletics shipments were publicly listed on ImportYeti and similar trade-data sites
Supply Chain Visibility!
Shipment maps revealed more than 60 active suppliers tied to Fabletics’ global apparel production.
Reverse Engineering
Competitors began reverse-engineering supply chains, sourcing identical fabrics from the same factories.
Prevent Others from Seeing Your Shipment Records
Fabletics’ supplier data was easily accessible online, revealing where and how its products were made. This posed serious risks for supplier poaching, price undercutting, and counterfeit duplication across global marketplaces.
Customs Data Lock protects your shipments before competitors find them
Our service files manifest confidentiality with U.S. Customs to stop your shipment data from being published publicly. We also monitor sites like ImportYeti and Panjiva to ensure your supplier relationships stay private going forward.
"Since protecting our import data, we’ve seen competitors lose visibility into our suppliers — it’s like closing the blinds on our supply chain."
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